Tourism Well Defined provides an array of strategic consulting services to its clients, including tourism product development, competitive analysis, assistance with marketing and public relations messaging, and more. With a keen understanding of destination and wellness marketing, Tourism Well Defined utilizes traditional and innovative techniques to customize approaches for measurable results.
Related Projects
Wellness Travel University
Wellness Media Company hired Tourism Well Defined to write the curriculum for its Wellness Travel University (WTU) Gold Course. The course is a certification program for travel advisors interested in selling wellness tourism.
European Spas Association (ESPA)
Working with ESPA to develop blueprints for educating the North American market about European medical spas. Outreach included speaking engagements, webinars for travel agents, press release development, and the production of educational material.
The European Union and the European Travel Commission: Curious for Wellness and Culture Campaign
During 2023, worked with the European Travel Commission (ETC), the European Spas Association (ESPA), and the Mirabilia Network on a year-long project titled “Curious for Wellness and Culture.” The focus of the campaign, funded in part by the European Union, was to promote European history, nature and lifestyle, with a special focus on wellness, balneology, and spa medicine. The goal of the campaign was to introduce North American consumers and travel advisors to lesser-known cultural, wellness, and medical and health tourism experiences. Work included seminars and speaking engagements, editorial placement, press release distribution, and developing networks with relevant stakeholders and intermediaries.