Due to the depth of her knowledge in the fields of wellness, tourism, and hospitality, Laura Powell is frequently engaged to write white papers and trend reports integrating these themes.
Related Projects
Hospitality Investor / Luxury Travel Advisor / Corinthia Hotels
With luxury hospitality experiencing unprecedented demand, Hospitality Investor, Preferred Hotel Group, and Corinthia Hotels asked TWD to explore effective growth strategies. Weighing Scale: The Challenges of Growing a Luxury Brand explores the friction between growth, exclusivity, and quality—digging into the redefinition of luxury, challenges of scale, ownership structures, labor dynamics, and emerging models for sustainable excellence.
Finn Partners
Finn Partners commissioned TWD to identify key wellness travel trends and to write about them for The Future of Wellness Tourism 2025.
Skift and OCTAVE Institute
The State of Global Wellness Travel is a comprehensive white paper that explores the massive growth in the global wellness tourism market, with a focus on Southeast Asia and up-and-coming wellness tourism destinations.
Health Tourism Worldwide (HTWW)
Health Tourism Worldwide (HTWW Life) asked TWD to contribute to its comprehensive report on Wellness For Men.
RLA Global
Wellness Real Estate Reports 2021 and 2022 examine the landscape in wellness real estate development in light of changes brought on during the COVID-19 pandemic. They discuss shifts in customer demand for wellness and wellbeing offerings, such as spas, healthcare, outdoor activities, and thermal water and mineral spring experiences.
Global Wellness Institute (GWI) Annual Trend Reports
For a recent Global Wellness Institute trends report, TWD wrote about New Wrinkles in Senior Living: Why Intergenerational Living Provides a Path to Healthy Aging. For a previous report, we covered Wellness Takes on Overtourism.